In today's fast-paced and competitive sports environment, where an athlete’s brand can be just as valuable as their on-field performance, mastering media skills has become essential for career success. Recognizing the importance of effective communication in sports, media expert Stacy-Ann Smith is calling for increased media training and branding for developing athletes, particularly in Jamaica.

Speaking at the recently launched "Malta Holistic Workshop," an initiative spearheaded by Malta in collaboration with Professional Football Jamaica Limited (PFJL), Smith, with nearly 25 years of industry expertise, emphasized the critical role media training plays in shaping an athlete’s public image and opening doors to greater opportunities.

"Any youngster serious about pursuing a path to success should be keen to show up well—on and off the field," Smith said. "Being able to handle media interviews is just as important as good sportsmanship. In an ever-shrinking world where interviews and videos can go viral at the speed of light, a well-done interview can position an athlete for huge opportunities—be they scholarships, contracts, or endorsements."

Smith pointed to several athletes who have used effective media communication to enhance their brand and public image, such as Jamaican sprint queen Shelly-Ann Fraser-Pryce and U.S. sprinter Noah Lyles. "Whether that image is loveable—like Shelly-Ann Fraser-Pryce—or makes them the guy everyone loves to hate—like Noah Lyles—how an athlete presents themselves creates an impression that increases visibility and often translates to bigger, more valuable contracts," she explained.

Beyond the immediate financial rewards, Smith highlighted how strong media skills can extend an athlete's career well into retirement, with many former athletes transitioning into roles as commentators, analysts, or securing lucrative endorsement deals that involve public appearances and speaking engagements.

Smith urged sports organizations and educational institutions to integrate media training into their development programmes, saying, "Athletes and sports organisations need to prioritise media training as a foundational skill. Brands that recognise the value of strong partnerships and endorsement deals should invest in media training to expand the pool of athletes they can leverage for marketing campaigns."

Owen Hill, CEO of the PFJL, echoed Smith’s call for press training in youth development programmes. "Media training equips our athletes with the tools they need to effectively communicate their stories and represent themselves and their clubs with professionalism. With the support of Malta's partnership and initiatives like the Holistic Workshop, we are equipping our footballers with essential media skills. This not only strengthens their brands but also elevates the profile of Jamaican football as a whole."

Looking to the future, Smith envisions Jamaica becoming a global hub for sports commentators and analysts. "If we are deliberate about it, Jamaica can become known not just as the 'sprint factory of the world,’ but also as a ‘global curator of sports commentators’—churning out analysts who are knowledgeable, witty, and engaging speakers that can enthrall audiences anywhere in the world."

With initiatives like the Malta Holistic Workshop, Jamaica is taking steps towards that goal, empowering young athletes with the skills they need to succeed both on and off the field.

 Jamaican Olympian Junelle Bromfield has bravely spoken out about the online abuse she has been enduring, largely stemming from her relationship with American sprinter and Olympic 100m champion Noah Lyles.

The couple, who have been together for several years, have faced scrutiny, particularly from some Jamaicans, after Lyles mentioned in a podcast interview that Bromfield occasionally shares updates with him about developments involving her fellow Jamaican athletes.

The revelation sparked a wave of cyberbullying directed at Bromfield, leading her to address the issue publicly on Instagram. In a powerful post, Bromfield shared the painful experiences she has faced, both growing up and in recent weeks.

"I grew up hearing black is not beautiful, your hair is dry, your mouth is too big, your forehead too high, and when you throw all those insults behind you and start walking with confidence, the best compliment you get is 'you're pretty for a black girl,'" Bromfield wrote.

"I honestly thought we were past colorism in Jamaica, especially as a nation that is filled with black people. I have been getting cyberbullied for weeks, and when it gets talked about, I’m a liar because no Jamaican was coming for my features."

Bromfield continued by offering a message of encouragement to others who may be facing similar challenges. "I could go off ranting, but I’m just here to tell all the girls/women on my profile that you’re beautiful no matter your shade, shape, or size, and for the little black girls, don’t wait on anybody to tell you that you’re beautiful to believe it."

Lyles, who has been vocal in his support for Bromfield, took to Instagram to defend his girlfriend and highlight her strength and resilience. "I just want to say how incredibly proud I am of my GF and give her the flowers she deserves now ?," Lyles wrote in a heartfelt post. "She has been through so much in her life that I could never imagine fighting through."

Lyles, 27, expressed his admiration for how Bromfield has handled the negativity directed at her, particularly from people in her own country. "Beyond that, she is a survivor, 2x Olympian, Olympic medalist, multi-world championship medalist, and has been representing Jamaica on the world stage since she was 8 years old," he noted.

He also condemned the vitriol Bromfield has faced, adding, "This woman has been attacked by people who have never met her, heard her name before, never seen her smile, or heard what she believes in. But she keeps moving forward knowing that God will always make a way. That’s why God keeps blessing her!"

Olympic 100m champion Noah Lyles feels testing positive for COVID-19 "definitely" affected his performance in Thursday's 200m final, as he was denied a sprint double by Letsile Tobego.

Lyles took gold in Sunday's 100m showpiece by five-thousandths of a second and had the chance to become the first man to win a 100m and 200m double at a single Olympics since Usain Bolt in 2016. 

However, he finished third behind Botswana's Tobego and fellow Team USA star Kenneth Bednarek, managing a time of 19.70 seconds at the Stade de France.

Tobego managed a 19.46 as he became Botswana's first Olympic gold medallist in any sport, handing his country just their third Olympic medal of any description.

Lyles appeared lethargic and was wheeled away from the track in a chair after the race, as rumours swirled regarding his health.

US Track and Field subsequently confirmed he had competed despite testing positive for COVID-19, and Lyles was proud of the way he fought through illness to take bronze.

"I do have Covid. I tested positive around 5am on Tuesday morning," Lyles told reporters after the race.

"I woke up in the middle of the night feeling real chills, aching, sore throat, and those were a lot of the symptoms I've had right before getting Covid.

"It definitely affected my performance. I've had to take a lot of breaks… I was coughing through the night.

"I'm more proud of myself than anything, coming out here to get a bronze with Covid. I've had better days, but I'm walking around again. I was quite light-headed after that race.

"Shortness of breath, chest pain, but after a while I could catch my breath and get my wits about me. I'm a lot better now."

An emotional Letsile Tebogo dedicated his gold medal in the men's 200m at the Paris Olympics to his late mother after stunning his rivals at the Stade de France.

Noah Lyles, who won 100m gold on Sunday, entered Thursday's final as the clear favourite but could only manage a bronze medal, with US Track and Field subsequently revealing he was suffering from COVID-19.

Fellow American Kenny Bednarek took silver, with Tebogo's time of 19.46 seconds seeing him become Botswana's first Olympic gold medallist in any sport.

They previously won bronze in the men's 4 x 400 relay at the Tokyo Games three years ago, while Nijel Amos took silver in the men's 800m at London 2012.

Tebogo's triumph came just three months after his mother Seratiwa passed away following a brief illness.

After the race, Tebogo held up his spikes to the cameras to display a message detailing his mother's date of birth, before dedicating his victory to her.

"It's basically me carrying her through every stride that I take inside the field," Tebogo told reporters.

"To take her with me, it gives me a lot of motivation. She's watching up there, and she's really, really happy."

Botswana’s Letsile Tebogo turned back the challenge of his American counterparts to cop the men’s 200m crown in a much-anticipated Paris Olympic Games final at Stade de France on Thursday.

The 21-year-old, who was the bronze medallist at last year’s World Championships, upgraded in a massive way, as he proved strongest in the closing stages to win the half-lap event in National Record 19.45s.

Americans Kenneth Bednarek (19.62s), Noah Lyles (19.70s), and Eriyon Knighton (19.99s) were second, third, and fourth, respectively, while the Caribbean’s lone representative, Alexander Ogando (20.02s) of the Dominican Republic, was third.

Not only did Tebogo deny Olympic 100m champion Lyles the sprint double, but he also prolonged the American’s wait to crown a male 200m champion since 2004.

Dominican Republic’s Alexander Ogando will be the Caribbean’s lone representative in the men’s 200m final after he successfully navigated the semi-finals on Wednesday’s evening session of the Paris Olympic Games at Stade de France.

Ogando, who has in the past shown his ability over 400m, utilised that endurance to place second in semi-final one. He clocked 20.09s, behind American gold medal favourite Kenneth Bednarek, who stopped the clock in a flat 20.00s.

Bahamian Wanya McCoy (20.61s) and Jamaica’s Bryan Levell (20.93s) were fifth and eighth in that semi-final and failed to progress.

Meanwhile, Botswana’s Letsile Tebogo (19.96s), American 100m champion Noah Lyles (20.08s), and Zimbabwe’s Makanakaishe Charamba (20.31s) advanced from semi-final two, while another American, Erriyon Knighton (20.09s), Liberia’s Joseph Fahnbulleh (20.12s), and Tapiwanashe Makarawu (20.16s), also of Zimbabwe, got the coveted spots from semi-final three.

The men's 200m final is scheduled for Friday August 9.

Wanya McCoy of the Bahamas and Alexander Ogando of the Dominican Republic were the only two Caribbean athletes to secure automatic qualification to the semifinals of the men’s 200m at the Paris Olympics at the Stade de France on Monday.

McCoy, running out of lane nine, produced an excellent last 50m to finish second in heat two in 20.35 behind Uganda’s Tarsis Orogot who won in a comfortable 20.32.

Brazil’s Renan Correa ran 20.41 to secure the third automatic spot relegating Jamaica’s Andrew Hudson, who ran 20.53 for fourth, to Tuesday’s repechage round.

Ogando was the third fastest qualifier to the semis after running 20.04 to finish second in heat four behind American Kenny Bednarek who’s winning time of 19.96 was the fastest in the heats. Germany’s Joshua Hartmann took the third automatic spot in that race with 20.30.

Jamaica’s Bryan Levell and Bahamian Ian Kerr will both have to come back to tomorrow’s repechage round if they are to make it to the semifinals after fourth and fifth place finishes in their respective heats.

Levell ran 20.47 to finish fourth in heat six behind 100m champion Noah Lyles (20.19), defending Olympic champion Andre De Grasse (20.30) and Japan’s Towa Uzawa (20.33).

Kerr ran 20.53 for fifth in heat five won by American Erriyon Knighton in 19.99. Zimbabwe’s Tapiwanashe Makarawu ran 20.07 for second while South Africa’s Shaun Maswanganyi ran 20.20 for third.

Medal contenders Letsile Tebogo of Botswana (20.10) and Joseph Fahnbulleh of Liberia (20.20) both advanced as heat winners.

American Noah Lyles added the Olympic 100m title to his World 100m crown won last year in Budapest with a narrow victory over Jamaica’s Kishane Thompson and American Fred Kerley in the final of the men’s 100m at the Stade de France in Paris on Sunday.

Thompson, the Jamaican national champion and current world leader in the event, looked set to claim his maiden Olympic gold medal at about the 85m mark before Lyles used his trademark fast finish to just out-dip him in the end.

Both Lyles and Thompson ended with identical times of 9.79 but Lyles won by five thousandths of a second when the times were rounded down. Lyles’ time was 9.784 compared to Thompson’s 9.789.

Fred Kerley, the 2022 World champion, ran 9.81 for bronze.

South Africa’s Akani Simbine narrowly missed out on a medal running 9.82 in fourth while defending champion Lamont Marcell Jacobs of Italy was fifth in 9.85.

Letsile Tebogo (9.86), Kenneth Bednarek (9.88) and Oblique Seville (9.91) rounded out the field.

Kishane Thompson and Oblique Seville have the top two fastest times going into the 100m finals set for later today.

Thompson, the newcomer, easily won his heat in 9.80s, 0.01 faster than his compatriot Oblique Seville who cruised to a personal best 9.81 to win his heat while looking across at the brash American Noah Lyles who ran 9.983.

The USA’s Fred Kerley was second in Thompson’s heat in 9.84,  a season’s best.

Also through to the final are South Africa’s Akani Simbini (9.86), Letsile Tebogo (9.91), and reigning Olympic champion Marcel Jacobs, who ran a season’s best 9.92. The USA’s Kenny Bednarek is also through to the final in 9.92.

Jamaica’s Oblique Seville and Kishane Thompson expectedly headline Caribbean men through to the 100m semi-finals at the Paris Olympic Games, as both were very easy in winning their respective heats at Stade de France on Saturday.

Seville, Thompson, and compatriot Ackeem Blake, along with the British Virgin Islands’ Rikkoi Brathwaite and Cuba’s Reynaldo Espinosa, are the Caribbean representatives that remain on course for the final.

Currently the world leader at 9.77s, Thompson was easy in victory in heat one in 10.00s, ahead of Ghana’s Benjamin Azamati (10.08s) and Cuba’s Reynaldo Espinosa (10.11s).

Kenyan stalwart Ferdinand Omanyala topped heat two in 10.08s, ahead of Italy’s Chituru Ali (10.12s) and Joshua Hartmann (10.16s) of Germany. Trinidad and Tobago’s Devin Augustine (10.31s) was fifth in that heat and missed out on the semi-finals.

Great Britain’s Louie Hinchcliffe sprang a surprise to win heat three in 9.98s, upstaging American Noah Lyles (10.04s), who had to work somewhat toward the end. South Africa’s Shaun Maswanganyi (10.06s) secured the third automatic spot in the heat. Naquille Harris (10.38s) of St. Kitts and Nevis missed out.

Seville also ran a relaxed race to finish tops in heat four as he stopped the clock at 9.99s. Japan’s Sani Brown (10.02s) and Thailand’s Puripol Boonson (10.13s) also progressed. Bahamas’ Terrence Jones (10.31s) was fifth in that heat.

Heat five was topped by Nigeria’s Kayinsola Ajayi (10.02s), ahead of Italy’s reigning Olympic champion Lamont Marcell Jacobs (10.05s) and Ghana’s Abdul-Rasheed Saminu (10.06s). Cayman Island’s Davonte Howell (10.24s) was sixth.

South Africa’s Akani Simbine produced a late surge to top heat six in 10.03s, ahead of Blake (10.06s) and Brathwaite (10.13s). Bahamas’ Wanya McCoy (10.24s) and Guyana’s Emanuel Archibald (10.40s) were fifth and eighth, respectively.

American Kenneth Bednarek was joint fastest in qualifying at 9.97s, which he clocked in winning heat seven, ahead of Cameroon’s Emmanuel Eseme (9.98s) and Canada’s Andre de Grasse (10.07s). Jose Gonzalez (10.40s) of the Dominican Republic was eighth.

A stacked eighth and final heat was topped by another American, Fred Kerly, who also stopped the clock in 9.97s. Botswana’s Letsile Tebogo (10.01s) and Great Britain’s Zharnel Hughes (10.03s) also progressed.

Cejhae Greene (10.17s) of Antigua and Barbuda ran well for fourth, but wasn’t fast enough for one of the non-automatic qualifying spots, while Haiti’s Christopher Borzor (10.28s) was fifth.

As the highly anticipated men’s 100m showdown at the Paris 2024 Olympic Games approaches, Stephen Francis, coach of Jamaican sprinter Kishane Thompson, remains unfazed by the prospect of Noah Lyles's mind games. Thompson, who boasts the fastest time in the world this year at 9.77 seconds set at the national championships in June, is seen as a formidable contender for the Olympic title.

 The blue-riband sprint promises to be an electrifying event, with Jamaicans aiming to reclaim the Olympic title last held by Usain Bolt, who won his third consecutive 100m gold at the 2016 Rio Games. Italy’s Marcel Jacobs claimed the title at Tokyo 2020, but American Noah Lyles, the 2023 World Champion, is determined to become the first American since Justin Gatlin in 2004 to win the Olympic 100m title.

 Lyles, who ran a lifetime best of 9.81 seconds at the London Diamond League meet, exudes confidence heading into Paris. “I beat everyone that I touch. I don’t see why the Jamaicans are any different. This is what I pray for, this is what I live for and I back myself up, don’t I?” Lyles stated.

 However, Francis believes that Lyles’s psychological tactics will have little impact on Thompson. “I don't think Noah Lyles can play mind games this time," Francis remarked in response to a question from Sportsmax’s Donald Oliver. “I think you will find he plays mind games with those he is faster than. I don't think he will have the opportunity this time around, but we will see if his mind games work on people who have demonstrated they are a lot faster than he is.”

 Lyles faces a formidable challenge from the Jamaican duo of Thompson and Oblique Seville. With Thompson’s blistering 9.77 and Seville’s own impressive performances, the stage is set for a thrilling contest.

Trinidadian four-time Olympic medallist Ato Boldon has named Jamaican sprinting sensation Kishane Thompson as his favourite to take 100m gold at the Olympic Games in Paris.

Thompson, 23, is currently the world leader in the event after running a personal best 9.77 to win the 100m title at the JAAA/Puma National Senior Championships at the National Stadium in Kingston in June.

The MVP Track Club-trained sprinter also produced times of 9.82 and 9.84 in the heats and semi-finals, respectively, at those national championships and, most recently, ran 9.91 shutting down to win at the Gyulai Istvan Memorial in Hungary on July 9.

“Thompson is the favourite,” Boldon said in an interview with LetsRundotcom on YouTube on Friday.

“I know Noah (Lyles) is the World champion. I think Noah made it a little bit more interesting by running that 9.81 into a headwind which kind of almost converts to a 9.77 but there’s no way you can look at the way in which Thompson ran that 9.77 and just go ‘Oh Noah will beat him.’ Noah has his hands full with that guy,” Boldon said.

Blazing speed acknowledged, one thing that Thompson lacks that his other competitors don’t is experience competing at the highest level of the sport with this being his first time representing Jamaica at any level.

If there is anything to prevent Thompson from delivering on the form that he’s shown so far this season, Boldon believes that would be this lack of experience on a stage like the Olympic Games compared to his peers.

“There are things which I see people completely ignoring. Kishane Thompson has not been under the microscope of Olympic favourite. Rounds are a great equalizer. Noah has the medals that he does because of how well he runs rounds. Is Noah suddenly a lock for the silver? No but he does have his hands full,” he said.

“There are others who are going to be in the 100m that are used to the pressure and pressure is a big thing. If he’s able to pull this off, you write books about stuff like that,” he added.

 Thompson's quest for Olympic glory will begin in the heats of the men's 100m beginning on Saturday' August 3.

Noah Lyles, the reigning world champion, secured his place at the 2024 Paris Olympics with a stunning victory in the 100m dash at the USA National Championships on Sunday. Clocking in at a blistering 9.83 seconds (0.4), Lyles dominated the field at Hayward Field in Eugene, Oregon, demonstrating his readiness to chase Olympic gold.

Lyles only previous Olympic medal was a 200m bronze from Tokyo, but he heads to Paris bolstered by his remarkable achievements at the World Championships in Budapest last year, where he won gold in the 100m, 200m, and the 4x100m relay.

Lyles was followed by Kenny Bednarek, primarily known for his prowess in the 200m, who finished with a personal best of 9.87 seconds. The 2022 world champion, Fred Kerley, took third place with a time of 9.88 seconds. Just missing out on the Olympic team, world indoor champion and 2019 world 100m gold medallist Christian Coleman finished fourth, clocking 9.93 seconds.

The day was also marked by an extraordinary performance from 16-year-old Quincy Wilson. In the 400m semi-finals, Wilson shattered his own under-18 world record, lowering it from 44.66 seconds to an impressive 44.59 seconds, demonstrating his prodigious talent and setting the stage for an exciting future in athletics.

In the women’s 400m, Kendall Ellis emerged victorious with a time of 49.46 seconds, followed closely by Aaliyah Butler (49.71) and Alexis Holmes (49.78), both of whom secured their places on the Olympic team.

In a stunning display of speed and focus, World 100m champion Sha'Carri Richardson secured her place at the 2024 Paris Olympics by winning the 100m at the US Olympic Trials in Eugene, Oregon, on Saturday night. With a world-leading time of 10.71 seconds, Richardson dominated the competition, cementing her status as an early favourite for Olympic gold.

Richardson's final at Hayward Field started with an intense stare-down, a marked departure from her exuberant salutes to the crowd in earlier heats. This newfound focus paid off spectacularly, as Richardson blazed down the track to clinch victory and her first Olympic berth.

Joining her on the plane to Paris are training partners Melissa Jefferson and Twanisha Terry, who finished second and third with times of 10.80 and 10.89 seconds, respectively. Jefferson's time was a lifetime best.

This victory marks a significant milestone in Richardson's career, especially after the disappointment of missing the Tokyo Olympics due to a suspension for marijuana use. She acknowledged the struggles she has faced, saying, "Everything I've been through is everything I have been through to be in this moment right now. There's nothing I've been through that hasn't designed me to sit right here in front of you to answer this question."

Richardson's resurgence has been marked by notable achievements, including winning the 100m at the world championships in Budapest last summer with a personal best of 10.65 seconds. She also anchored the US 4x100 relay team to victory.

Richardson's next goal is to qualify for the 200m. She enters the event with the third-fastest qualifying time, behind Tokyo Olympic bronze medalist Gabby Thomas and 2024 NCAA champion McKenzie Long. The first-round heats for the women's 200m are scheduled for Thursday.

Before Richardson's electrifying performance, Noah Lyles, the reigning world champion at 100m, ran his preliminary heat in 9.92 seconds, the fastest time in the first round of men's qualifying. Christian Coleman also advanced winning his heat in 9.99 while Fred Kerley ran 10.02 to also advance.

Caribbean athletes showcased their prowess at the New York Grand Prix on Sunday, delivering a series of standout performances. However, the event was marred by a potentially devastating setback for double-double Olympic champion Elaine Thompson-Herah, who sustained an injury just weeks before the Jamaican national championships.

Kirani James, Devynne Charlton, Rasheed Broadbell, and Carey Johnson emerged as the stars of the day, demonstrating their elite capabilities on the international stage.

Thompson-Herah, who has been eyeing a historic third consecutive 100m and 200m Olympic double in Paris this summer, saw her season cast into doubt. Competing in the 100m dash, she appeared to start well but ultimately finished last in 11.48 seconds, visibly limping and requiring assistance off the track afterward.

“I felt something uncomfortable as I began to push. I still tried to go but it got worse so I am awaiting professional advice moving forward. Thanks for your continued support,” Thompson-Herah posted on Instagram.

The race was won by Favour Ofili, who clocked a season’s best of 11.18. The USA’s Morolake Akunison and Aleia Hobbs finished second and third in 11.20 and 11.21, respectively.

In the women’s 100m hurdles, Devynne Charlton showcased her dominance by clinching victory in a tightly contested race. Battling a headwind of -1.9m/s, the world indoor 60m champion edged ahead to win in 12.56 seconds. Alaysha Johnson was a close second in 12.58, while 100m hurdles world record holder Tobi Amusan finished third in 12.66.

The men's 110m hurdles saw another thrilling race, with Rasheed Broadbell narrowly missing out on victory. In a repeat of their Racer’s Grand Prix encounter, the USA’s Trey Cunningham held off Broadbell, winning in 13.21 seconds to Broadbell’s 13.28. Michael Dickson of the USA took third in 13.45, with Jamaica’s Tyler Mason finishing fourth in 13.52.

The men’s 400m was a highlight of the meet, delivering a nail-biting finish. As the runners entered the home stretch, Kirani James surged ahead to clinch victory in 44.55 seconds. Chris Bailey secured second place in 44.73, narrowly edging out South Africa’s Wayde van Niekerk, who finished third in 44.74. Trinidad and Tobago’s Jereem Richards also impressed, finishing fourth with a season’s best of 44.82.

However, the performance of the meet came from Sydney McLaughlin-Levrone, who delivered a spectacular performance in the women’s 400m, clocking 48.75 seconds despite running into a headwind. Her time was the second fastest ever by an American woman and eclipsed the previous world lead of 48.89 set by Jamaica’s Nikisha Pryce just a day earlier. Talitha Diggs finished a distant second in 50.91, with Jamaica’s Stacey-Ann Williams close behind in 50.94 for third.

In the 200m events, Gabby Thomas won the women’s race in 20.42, while Noah Lyles dominated the men’s event, finishing in 19.77.

Despite the mixed fortunes, the performances of Caribbean athletes like Kirani James, Devynne Charlton, and Rasheed Broadbell highlighted their readiness for the upcoming championships and underscored their potential for the Paris Olympics. However, the injury to Elaine Thompson-Herah cast a shadow over the day, leaving fans and fellow athletes hoping for her swift recovery and return to the track.